TᕼE IᑎᗪIE ᑕOᑎᔕᑌᒪTᗩᑎT
Product • CX • Service Design
A R E A S – of – F O C U S
I’m a digital native. (Well, basically). I didn’t grow up with a smart phone per se but I was always working on digital products, from 2009 and beyond.
I work end-to-end. Not just digital. There is no siloing in design. It’s circular. Intentional. I’ll get as detailed as needed but always thinks big picture.
I think brand loyalty. Relationships. You’re only as good as your least happy customer. I’m a more strategic UXer thinking about the long-term.
Meet Heatherlee Nguyen
I’m a Twin Cities Designer hyper focused on cultivating empathy and radically including users in my process. In 2017, the why became clear. 8 years into my career, after 3 years of supporting high profile projects for Optum (+ UnitedHealth Group), I started my own consultancy motivated to move fast & fulfill a greater purpose.
My claim to fame is the diversity of thought and experience I bring as a “job jumper.” Over the years I’ve proven that not staying anywhere too long fuels open-mindedness and ultimately, better work. As a working mom, fiercely dedicated to community, I believe my unique life experiences and evolving perspectives are a value-add for any team trying to innovate and create change.
When I’m not keeping office hours I’m outdoors cycling, practicing yoga and doing all the mom things.
I can’t share a lot of my work publicly. For work examples and case studies please contact me directly heatherlee.ux@gmail.
Thanks to all my clients
In August 2020 Black Designers Ignite launched it’s inaugural event! blackignite.com